MyPicture

Over the past 15 years, I have built a career out of adding value to non-profit organizations and progressive causes by creating and implementing digital strategies that increase awareness, engage supporters, and raise funds.

The work you’ll find here represents both personal and professional projects. Take a look around, read what people have said about my work, and send an email if you want to connect.

Expert in digital technologies and content, advertising, community growth, fundraising, and advocacy.


Technical Expertise:
Google: G Suite, Analytics, AdWords, Search Console
SEO: Keyword research, meta tags, backlinks
PPC: Facebook, Google, Twitter
CMS management: Wordpress, Drupal, Joomla
CRM management: Salesforce, Blackbaud, Salsa, HubSpot
Video/photo editing:Final Cut Pro, Photoshop, InDesign
Code development: HTML and CSS


Analytics

PPC

SEO

WordPress CMS

Final Cut Pro

Adobe Photoshop

HTML/CSS

August 2015 - Present

Media Cause

Senior Account Manager

Media Cause is a full service digital marketing and communications agency for nonprofits.

I create marketing strategies for organizations in a variety of issue areas; build and train digital teams to execute those strategies; and identify and cultivate new clients and opportunities.

Accomplishments:

• Led a 15-person team to create a robust, multi-channel year-end giving campaign for Common Sense Media, the go-to parents’ guide for vetting movies, apps, and other content. Doubled online donors and increased revenue by 18 percent over previous year.

• Conducted audience analysis, keyword research, and created an SEM strategy for the global education organization BuildOn, resulting in record conversions and a 50 percent reduction in cost-per-acquisition

• Created an email list-building and social media strategy for the Global Down Syndrome Foundation that grew the supporter base by 40 percent—primarily through organic tactics—within six months

August 2012 - August 2015

Boys & Girls Clubs of San Francisco

Digital Strategist

As the first-ever Digital Strategist at the ten-clubhouse, citywide organization, I built a digital marketing and fundraising program from the ground up.

• Envisioned and implemented a comprehensive strategy that grew online donors by 12 percent.

• Established and directed seasonal online campaigns that generated new supporters and revenue.

• Led a project to redesign and modernize the website with a donor-driven approach.

• Trained citywide staff on digital marketing best practices and instituted a 15-person committee of content creators, building capacity across the organization.

January 2007 - August 2012

National People’s Action

Director of Online Communications

• Initiated and managed a network of online community organizers representing 25 nonprofits.

• Created an online communications strategy that grew the supporter base by 300% (from 15,000 to 45,000 supporters) within a year.

• Led a website redesign process, including surveying stakeholders, developing a project budget and timeline, managing contractors, and synthesizing 10+ years of legacy content.

Prior positions:
• Multimedia Specialist (April 2008 – January 2012)
• Housing Counselor (January 2007 – April 2008)

August 2011 - June 2012

Change.org

Freelance Campaign Writer

• Developed a campaign strategy and communications plan to mobilize homeowners to fight big banks.

• Trained activists on petition strategy, messaging best practices, and community engagement.

March 2008 - January 2009

Media Process Group

Assistant Editor and Lead Researcher

• Co-edited a documentary film, Radical Disciple, which received 3 stars from Roger Ebert.

• Conducted research to find historical and cultural imagery for documentary films.

• Served as DV camera operator for an episode of Oprah’s How to Look Good Naked (Aired 2/15/08)

Sept. 2005 - Sept. 2006

Sargent Shriver National Center on Poverty Law

Training & Development Coordinator (AmeriCorps*VISTA)

• Managed e-newsletter communications (content creation, HTML code development, and email performance analysis) for the nation’s leading advocate for people living in poverty.

• Produced a funder video, brochure, and presentation deck for a financial empowerment initiative.

June 2003 - June 2005

Paintbrush Diplomacy

University Diplomat Program, Founder

• Created University Diplomat Program, which paired university students with young artists living in foreign countries.

• Fostered partnerships between three universities and 15 middle and elementary schools, resulting in the exchange of art and letters among 500 children.

2014 - 2014

Cornell University – Johnson Graduate School of Management

Certificate in Marketing Strategy

2000 - 2004

Santa Clara University

B.A., Mass Media & Cross Cultural Studies

Community service trips abroad: San Salvador, El Salvador and Tijuana, Mexico

1996 - 2000

Marquette University High School

AP Courses: French, Biology, Math
Varsity Soccer, Wisconsin State Champions (’03, ’04)
Wisconsin Second Team All-State, Defender

“Adding new vision to the organization…”

Paintbrush Diplomacy is a thirty year old non-profit that has survived because new people continue to come along and add new vision to the organization. In a very short period of time, Ian has become one of those people. Ian volunteered at a time when the organization was in a crucial restructuring phase and developed a program that reenergized our general exchange program. Ian created and implemented the University Diplomat program that pairs university students with children artists abroad. Since the program’s development, partnerships between three universities and 15 middle and elementary schools have evolved, resulting in the exchange of art and letters among over 500 school children.

Ian has also been an active participant on our Board of Directors. Although he is not a member of the board, he attends all meetings regularly and contributes to the discussion and decision-making process; he is an invaluable asset to our organization.

>> Louise Valeur – Executive Director, Paintbrush Diplomacy


“Great instincts for engaging people online…”

Ian built NPA’s online organizing program from scratch to a 45,000-name e-mail list. He also started our online fundraising program, raising over $15,000 in the first half of 2012. He has great instincts for engaging people in the online space, is a tireless worker, and a tremendous team player. A real asset to our organization.

>> Jeff Pinzino – Assistant Development Director, Marwen (former Development Director at National People’s Action)


“A rare talent…”

We are very fortunate to have Ian on our team. He does exceptional work for NPA, produces incredible visuals and coordinates powerful online-to-offline actions. He is a rare talent.

>> George Goehl – Executive Director, National People’s Action


“Increased sales…and proud to refer people to my website”

Ian did an amazing job helping me to define my business on social media. He successfully created a website to reflect the look and feel that I desired. As a result, I am proud to refer people to my website to see examples of my floral designs. This has resulted in increased sales for me. Ian also took the time to educate me so that I would be able to make add photos and content to my pages with ease. I would highly recommend him.

>> Mindy Rosenberg – Owner, Mindy Rosenberg Floral and Event Decor


“A great collaborator…”

I was Ian’s manager at Boys & Girls Clubs of San Francisco. He was a wonderful asset to the organization, a great collaborator, and incredibly instrumental in helping bridge the gap between Marketing and Development. Ian implemented new strategies to increase online donors and revenue; revamped BGCSF’s online volunteer strategy, resulting in 25% more traffic to the volunteer page; and made huge updates/aesthetic improvements to both BGCSF’s websites and social media presence, resulting in an increase in web traffic and engagement.

>> Brittany Johnson – Account Supervisor, Horn Group (former Director of Marketing and PR at Boys & Girls Clubs of San Francisco)


“Determined and resourceful…”

Ian is thoughtful and resourceful. His creative ability is a gift but his determination and resourcefulness are derived from his desire to contribute and are manifested in his work ethic. Ian is always willing to do what it takes to get the job done. He always strives to develop professionally and learn new skills to enhance his portfolio.

I highly recommend Ian and am certain he will be an asset to any organization. He is determined, smart and one of the most creative people with which I have ever worked.

>> Andrea Frye – Project Director, Ceres Connections, Ltd (former Communications Director at National People’s Action)


“Impressive creativity, organizational skills…”

I enthusiastically recommend Ian for any editing or producing position. Ian was the assistant editor and researcher on a feature documentary I edited, Radical Disciple: The Story of Father Pfleger (2009, dir. Bob Hercules). I was really impressed with Ian’s organizational skills, creativity, and problem solving ability.

>> Melissa Sterne, Independent Media Production Professional


“Hard-working, congenial colleague…”

Ian worked for a year as an AmeriCorps*VISTA member at the Shriver Center in Chicago as part of the Community Investment Unit team that I managed. Ian was a hard-working, creative, and congenial colleague and I would recommend him to others in the social justice and creative fields. One of the many projects to which Ian contributed greatly was creation of a student-run bank in a public high school, and the related Guide to Establishing Bank Branches in High Schools and Branching Out video, both available at www.povertylaw.org

>> Dory Rand – President, Woodstock Institute

VIDEO: Celebrating Great Mentors

VIDEO: Celebrating Great Mentors

Created for Boys & Girls Clubs of San Francisco, 2014

VIDEO: Donor Appreciation

VIDEO: Donor Appreciation

Created to thank Boys & Girls Clubs of San Francisco supporters, 2013

VIDEO: Birthday Wishes

VIDEO: Birthday Wishes

A whimsical video birthday card my wife and I made for a good friend, 2007

Web Development: Grassroots Action

Web Development: Grassroots Action

A website I co-created for a political action campaign, 2009

Web Development: Local Business

Web Development: Local Business

Redesign for Mindy Rosenberg Floral & Event Decor, 2013

DESIGN: Educational Poster

DESIGN: Educational Poster

A poster I created for the Houston School District, 2010

DESIGN: Movement Art

DESIGN: Movement Art

A poster I created for a political protest, 2009

DESIGN: Illustration

DESIGN: Illustration

Having some fun with Photoshop, 2007